The ongoing preconceptual and conceptual reactor design of the Advanced Neutron Source (ANS) is explored. The ANS is being designed for materials sciences, isotope production, and fundamental physics research. A reactor design based on previously developed technology can meet the performance requirements set by the user community for a new ANS to serve all fields of neutron science. These requirements include the capability of producing a peak thermal neutron flux over five times higher than that in use at any currently operating steady-state facility. Achievement of these ultrahigh flux levels involves many interesting aspects of reactor design. The reactor characteristics of the current preconceptual reference design are presented. The attainment of this design was reached by following a design strategy that best met the safety and user requirements. The design has evolved over the last 5 yr from two concepts proposed in 1985. The trade-offs and selection of many reactor parameters are described to illustrate how and why the current design was achieved. Further reactor design is planned, leading to an ANS operating by 1999 for use by scientists of many disciplines.