In the event of a loss-of-coolant accident in a pressurized water reactor, the cladding of the fuel rods would undergo a temperature excursion while being subject to tensile hoop stress. The deformation behavior of 470-mm lengths of Zircaloy-4 fuel cladding has been studied experimentally; under a range of stress levels in the high-alpha range of zirconium (600 to 850°C), diametral strains of up to 70% were observed over the greater part of their length. A negative-feedback mechanism is suggested, based on the reduction of secondary creep rate following cooling by enhanced heat loss at swelling areas. An approximate analysis based on this mechanism was found to be in reasonable agreement with the experimental results. A computer modeling code is being developed to predict cladding deformation under realistic conditions.