Ann Bisconti

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It is 1983. I receive a phone call from Herbert Krugman, my boss in my first job at Marplan, a prestigious Madison Avenue research firm. He had moved to General Electric and hired me through UCLA’s Higher Education Research Institute for research that gave GE a blueprint for recruiting top graduates from their key universities. “There is a new organization that will be looking for someone to direct all their research,” he tells me. “I can’t reveal what it’s about, but I told them they have to hire you.”

This new organization was the U.S. Council for Energy Awareness (USCEA), a forerunner of the Nuclear Energy Institute. Industry leaders had set up two main organizations in response to the Three Mile Island-2 accident: one to promote excellence in operations (Institute of Nuclear Power Operations) and one to promote excellence in communications (USCEA). I was charged with conducting all the research necessary to guide a large communications program that included advertising as well as media and public relations.