For decades, the nuclear community has fought to win public trust without a whole lot of success. That’s why, back in 2017, public engagement was announced as one of the nine ANS Nuclear Grand Challenges. The challenge focused on the need to transition from a “deficit model” to an “engagement model” approach with the public. Now a new cohort of advocates is taking nuclear communication in an entirely different direction—to the world of social media—and they are having fun doing it.

Hayes

Robert Hayes, the person behind a popular social media account defending nuclear energy to the masses, was named to a joint faculty position by Savannah River National Laboratory and North Carolina State University on August 1.

“Dr. Hayes will help develop and execute SRNL’s vision to advance nonproliferation and global security stewardship by expanding knowledge of and applications in sensing, characterizing, assessing, and deterring nuclear proliferation,” said Tammy Taylor, associate laboratory director for global security. Taylor explained that Hayes will conduct collaborative research to address key gaps identified in the strategic vision for the National Nuclear Security Administration’s Office of Defense Nuclear Nonproliferation, while helping develop the workforce that will support future NNSA and national security organization mission needs.