Ann Bisconti

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It is 1983. I receive a phone call from Herbert Krugman, my boss in my first job at Marplan, a prestigious Madison Avenue research firm. He had moved to General Electric and hired me through UCLA’s Higher Education Research Institute for research that gave GE a blueprint for recruiting top graduates from their key universities. “There is a new organization that will be looking for someone to direct all their research,” he tells me. “I can’t reveal what it’s about, but I told them they have to hire you.”

This new organization was the U.S. Council for Energy Awareness (USCEA), a forerunner of the Nuclear Energy Institute. Industry leaders had set up two main organizations in response to the Three Mile Island-2 accident: one to promote excellence in operations (Institute of Nuclear Power Operations) and one to promote excellence in communications (USCEA). I was charged with conducting all the research necessary to guide a large communications program that included advertising as well as media and public relations.

Results of two new surveys have shed light on American public opinion regarding nuclear energy. The surveys, which were conducted with very different methods, offer generally encouraging news for the nuclear industry.

The latest National Nuclear Energy Public Opinion Survey by Bisconti Research, conducted from April 28 to May 5, indicated little awareness of small modular reactors (SMRs). Of 1,000 adults in the United States who were surveyed, only about 20 percent answered “yes” to the question “Have you heard anything about advanced-design nuclear power plants called Small Modular Reactors (SMRs)?” Sixty-seven percent answered “no,” and 14 percent responded “not sure.”

The latest National Nuclear Energy Public Opinion Survey conducted by Bisconti Research has found for the third year in a row that more than 75 percent of the U.S. public supports nuclear energy. In addition, approximately 70 percent of the public supports the building of additional nuclear power plants in the United States.