Let it RAIN: A new approach to radiation communication

Despite its significant benefits, the public perception of radiation is generally negative due to its inherent nature: it is ubiquitous yet cannot be seen, heard, smelled, or touched—as if it were a ghost roaming around uncensored. The public is frightened of this seemingly creepy phantom they cannot detect with their senses. This unfounded fear has hampered the progress of the nuclear industry and radiation professions.