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Conference Spotlight
Nuclear Energy Conference & Expo (NECX)
September 8–11, 2025
Atlanta, GA|Atlanta Marriott Marquis
Standards Program
The Standards Committee is responsible for the development and maintenance of voluntary consensus standards that address the design, analysis, and operation of components, systems, and facilities related to the application of nuclear science and technology. Find out What’s New, check out the Standards Store, or Get Involved today!
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The RAIN scale: A good intention that falls short
Radiation protection specialists agree that clear communication of radiation risks remains a vexing challenge that cannot be solved solely by finding new ways to convey technical information.
Earlier this year, an article in Nuclear News described a new radiation risk communication tool, known as the Radiation Index, or, RAIN (“Let it RAIN: A new approach to radiation communication,” NN, Jan. 2025, p. 36). The authors of the article created the RAIN scale to improve radiation risk communication to the general public who are not well-versed in important aspects of radiation exposures, including radiation dose quantities, units, and values; associated health consequences; and the benefits derived from radiation exposures.
UWC Plenary SPeaker
Chief Executive Officer,
Disaster Avoidance Experts, LLC
Dr. Gleb Tsipursky is an internationally-renowned thought leader in future-proofing and cognitive bias risk management. He serves as the CEO of the boutique future-proofing consultancy Disaster Avoidance Experts, which specializes in helping forward-looking leaders avoid dangerous threats and missed opportunities. A best-selling author, he wrote Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Career Press, 2019), The Blindspots Between Us: How to Overcome Unconscious Cognitive Bias and Build Better Relationships (New Harbinger, 2020), and Resilience: Adapt and Plan for the New Abnormal of the COVID-19 Coronavirus Pandemic (Changemakers Books, 2020). His writing was translated into Chinese, Korean, German, Russian, Polish, and other languages. Dr. Tsipursky’s cutting-edge thought leadership was featured in over 550 articles and 450 interviews in prominent venues. They include Fortune, USA Today, Fast Company, CBS News, CNBC, Entrepreneur, Business Insider, Government Executive, The Chronicle of Philanthropy, Time, Inc. Magazine, and elsewhere. His expertise stems from over 20 years of consulting, coaching, speaking, and training experience on future-proofing, strategic decision making and planning, and cognitive bias risk management. His hundreds of clients include innovative startups, major nonprofits, and Fortune 500 companies from Aflac to Xerox. It also comes from his strong research and teaching background as a behavioral scientist studying decision making and risk management strategy with over 15 years in academia, including 7 as a professor at the Ohio State University. He published dozens of peer-reviewed articles in academic journals such as Behavior and Social Issues and Journal of Social and Political Psychology. He lives in Columbus, OH, and to avoid disaster in his personal life makes sure to spend ample time with his wife. Contact him at Gleb[at]DisasterAvoidanceExperts[dot]com, follow him on Twitter @gleb_tsipursky, Instagram @dr_gleb_tsipursky, and register for his free Wise Decision Maker Course https://disasteravoidanceexperts.com/subscribe/
Last modified July 7, 2021, 1:57pm EDT
